Actually it’s more spectacularly stupid design than merely asshole design.
Risking losing potential customers at the last step of the customer acquisition pipeline is incredibly idiotic - from the beginning of said pipeline (for example, an advert being shown to a person) until the end (the customer actually pays for something they bought) there’s can be a ridiculous percentage of potential customer which drop of (something like 99.9%+ if it starts at “show advert”)
As for somebody that’s confronted with this at a checkout, just drop that shopping cart and go somewhere else (also valid in real life when you’re at the till and they do something shitty - just drop it and walk away) since that’s literally the point were shunning that store does them the most damage.
Totally agree, shopping cart abandonment is the number one e-commerce challenge, with around 70% of people getting right up to the “purchase” button and backing out.
The sheer stupidity of this design decision is baffling.
I agree with everything you said. But what to do when you are broke? And the industry is monopolized? A lot of times it’s either Amazon, Temu or Ali Express.
/rant warning: kind of rant and the truth of the world we live in now
Actually it’s more spectacularly stupid design than merely asshole design.
Risking losing potential customers at the last step of the customer acquisition pipeline is incredibly idiotic - from the beginning of said pipeline (for example, an advert being shown to a person) until the end (the customer actually pays for something they bought) there’s can be a ridiculous percentage of potential customer which drop of (something like 99.9%+ if it starts at “show advert”)
As for somebody that’s confronted with this at a checkout, just drop that shopping cart and go somewhere else (also valid in real life when you’re at the till and they do something shitty - just drop it and walk away) since that’s literally the point were shunning that store does them the most damage.
Totally agree, shopping cart abandonment is the number one e-commerce challenge, with around 70% of people getting right up to the “purchase” button and backing out.
The sheer stupidity of this design decision is baffling.
I agree with everything you said. But what to do when you are broke? And the industry is monopolized? A lot of times it’s either Amazon, Temu or Ali Express.
/rant warning: kind of rant and the truth of the world we live in now