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Cake day: June 15th, 2023

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  • If you read the link you sent, you’ll see that those tools don’t exist on most websites - it’s a dedicated software for screen recording so product managers can understand how users use the site.

    It’s actually a great example to highlight what I said - on most websites, you can’t track detailed user behavior, only clicks and the time of the click. You need to install software to find that out. On apps, you can track where the user scrolls, where they stop scrolling/scroll more slowly, and a lot more.

    On a website, all you know is that the user took 2 minutes between loading the page and clicking button X. On an app, you can see that the user scrolled on the right edge (probably right handed), paused along the way at section A, exited the app (maybe they got a notification), came back to scroll down and click on button X.