“Well, to get people to consider if our method is potentially applicable to their situation and needs, we need to give it descriptive names that sound dynamic and cool to get their attention. If it’s not right for their needs they’ll disregard it of course.”

The business idiots: “Hmmm, yes, fancy words, trendy, apply it immediately to everything so I can say I “over saw implementation” on my resume next time I hop jobs”