

Lol! Be like GitLab instead:
1 - Be the underdog with good reputation in a market completely monopolized;
2 - Have the incumbent self-destruct by vibecoding its product and pushing AI above every other feature to its customers;
3 - Loudly announce that you are leaving your past good behavior behind, and that you are betting everything on vibecoding and pushing AI to your customers!

Well, they have a choice of pandering to this one large customer for whom they’ll always be the untrusted underdog, or pandering for the larger, more diverse market.
They never managed to become profitable as the untrusted underdog, so the option of keeping doing the same was obvious, I guess.