After years of companies promising that their quantum dot light-emitting diode TVs use quantum dots (QDs) to boost color, some industry watchers and consumers have recently started questioning whether QLED TVs use QDs at all. Lawsuits have been filed, accusing companies like TCL of using misleading language about whether their QLED TVs actually use QDs.

In this article, we’ll break down why new conspiracy theories about QLED TVs are probably overblown. We’ll also explore why misleading marketing from TV brands is responsible for customer doubt and how it all sets a bad precedent for the future of high-end displays, including OLED TVs and monitors.